Extending the theory of metaphor in marketing : the case of the art gallery
Ruth Rentschler; Uma Jogulu; Anne Kershaw; Angela Osborne
| Year of publication: |
2012
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|---|---|
| Authors: | Rentschler, Ruth ; Jogulu, Uma ; Kershaw, Anne ; Osborne, Angela |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 11/12, p. 1464-1485
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| Subject: | Nonprofit-Marketing | Nonprofit marketing | Museum | Unternehmenskultur | Corporate culture | Markenimage | Brand image | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009701997