Extending the Tourism Destination Image Concept into Customer-Based Brand Equity for a Tourism Destination
Year of publication: |
2013
|
---|---|
Authors: | Konecnik Ruzzier, Maja |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination | Destinationsmanagement | Destination management | Markenführung | Brand management | Tourismus | Tourism | Tourismuswirtschaft | Tourism industry |
Extent: | 1 Online-Ressource (19 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Economic Research, 2010, vol. 23, no. 3, pp. 24-42 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 14, 2013 erstellt |
Classification: | M31 - Marketing ; M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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