Extending the tourism experience : the role of customer engagement
Year of publication: |
2016
|
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Authors: | So, Kevin Kam Fung ; King, Ceridwyn ; Sparks, Beverley |
Published in: |
Customer engagement : contemporary issues and challenges. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-84738-5. - 2016, p. 236-253
|
Subject: | Tourismuswirtschaft | Tourism industry | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Online-Marketing | Internet marketing |
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