Extension Educators Collecting Industry-specific Stakeholder Input

Extension educators have explored different methods for collecting stakeholder input, but a suitable methodology has not been agreed on. The Michigan State University Extension dairy team works with an advisory board and also collected formal stakeholder input through ten regional partner group surveys in 1997. In 2007, the team decided to seek another round of broad-based and inclusive stakeholder input. The research team decided to employ issue identification groups at different locations throughout the state and a mail survey. This paper reports on the procedure developed for this purpose and its results.