Extent of susceptibility to interpersonal influence and price sensitivity among Indian youth : is there a relationship between these two constructs?
Year of publication: |
2011
|
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Authors: | Gupta, Nitin |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 12.2011, 4, p. 361-369
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Subject: | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Soziale Beziehungen | Social relations | Preis | Price | Indien | India |
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