How do external openness and R&D activity influence open innovation management and the potential contribution of social media in the tourism and hospitality industry?
Year of publication: |
2020
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Authors: | Iglesias-Sánchez, Patricia P. ; López-Delgado, Pilar ; Correia, Marisol B. ; Jambrino-Maldonado, Carmen |
Published in: |
Information technology & tourism. - New York, NY [u.a.] : Cognizant Communication, ISSN 1943-4294, ZDB-ID 2099258-0. - Vol. 22.2020, 2, p. 297-323
|
Subject: | Tourism and hospitality industry | Open innovation (OI) | Structural equation modelling (SEM) | Social media | Co-creation | Social Web | Social web | Gastgewerbe | Hospitality industry | Tourismuswirtschaft | Tourism industry | Open Innovation | Open innovation | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Strukturgleichungsmodell | Structural equation model | Hotellerie | Hotel industry |
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