External pressure or internal culture? : an innovation diffusion theory account of small retail businesses' social media use
Wi-Suk Kwon, Hongjoo Woo, Amrut Sadachar, Xiao Huang
| Year of publication: |
2021
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|---|---|
| Authors: | Kwon, Wi-suk ; Woo, Hongjoo ; Sadachar, Amrut ; Huang, Xiao |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 62.2021, p. 1-9
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| Subject: | External pressure | Innovation diffusion | Openness and learning | Small business | Social media | Social Web | Social web | Innovationsdiffusion | KMU | SME |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102616 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012648884