Externalities across advertising markets
Year of publication: |
2022
|
---|---|
Authors: | Devaux, Rémi ; Bomsel, Olivier |
Published in: |
The journal of media economics. - New York, NY : Routledge, Taylor and Francis Group, ISSN 1532-7736, ZDB-ID 2020426-7. - Vol. 34.2022, 3, p. 152-175
|
Subject: | Hotellerie | Hotel industry | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Marketing | Externer Effekt | Externalities | Suchmaschine | Search engine | 2016-2019 |
-
Price effects of search advertising restrictions
Svitak, Jan, (2021)
-
A Cascade Model for externalities in sponsored search
Kempe, David, (2008)
-
Sponsored search auctions with Markovian users
Aggarwal, Gagan, (2008)
- More ...
-
Nouveaux axes de croissance des industries des minerais et métaux
Bomsel, Olivier, (1994)
-
Copyright and brands in the digital age: Internalizing the externalities of meaning
Bomsel, Olivier, (2013)
-
Copyright et droit des marques à l'ère numérique
Bomsel, Olivier, (2010)
- More ...