Externalities in keyword auctions : an empirical and theoretical assessment
Year of publication: |
2009
|
---|---|
Authors: | Gomes, Renato ; Immorlica, Nicole ; Markakis, Evangelos |
Published in: |
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings. - Berlin : Springer, ISBN 3-642-10840-7. - 2009, p. 172-183
|
Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Auktionstheorie | Auction theory | Externer Effekt | Externalities | Nash-Gleichgewicht | Nash equilibrium | Theorie | Theory | Welt | World |
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