Externally Directed and Internally Directed Market Launch Management : The Role of Organizational Factors in Influencing New Product Success
Year of publication: |
2014
|
---|---|
Authors: | Kuester, Sabine ; Homburg, Christian ; Hess, Silke |
Publisher: |
[S.l.] : SSRN |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Product Innovation Management, Vol. 29, pp. 38-52, 2012 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 1, 2012 erstellt Volltext nicht verfügbar |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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