Extraordinary consumer experiences : why immersion and transformation cause trouble
Frank Lindberg and Per Østergaard
| Year of publication: |
July-August 2015
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|---|---|
| Authors: | Lindberg, Frank ; Østergaard, Per |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 14.2015, 4, p. 248-260
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| Subject: | Marketingtheorie | Marketing theory | Experimentelle Ökonomik | Experimental economics | Konsumentenverhalten | Consumer behaviour | Hermeneutik | Hermeneutics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1516 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011477050