Extremely negative ratings and online consumer review helpfulness : the moderating role of product quality signals
Year of publication: |
2021
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Authors: | Filieri, Raffaele ; Raguseo, Elisabetta ; Vitari, Claudio |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 60.2021, 4, p. 699-717
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Subject: | electronic word-of-mouth (eWOM) | extremely negative ratings | online consumer review helpfulness | signaling theory | negativity bias | online product quality signals | Produktqualität | Product quality | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Signalling | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Produktinformation | Product information | Social Web | Social web |
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