Extrinsic cues and consumer judgments of food product introductions : the case of Pangasius in Norway
Year of publication: |
2011
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Authors: | Hansen, Håvard ; Sallis, James |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 17.2011, 5, p. 536-551
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Subject: | Produktentwicklung | New product development | Fische | Fish | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Ursprungsregeln | Rules of origin | Norwegen | Norway |
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