Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
Dieter Ahlert ...(Hrsg.)
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Other Persons: | Ahlert, Dieter (ed.) |
| Publisher: |
Wiesbaden : Deutscher Univ.-Verl. |
| Subject: | Warsteiner Brauerei Haus Cramer | Agapedia, Jürgen-Klinsmann-Stiftung | Sponsoring | Sponsorship | Markenführung | Brand management | Deutschland | Germany | Markenpolitik | Marketingstrategie |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [deposit.dnb.de] |
| Published items: |
19 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XII, 404 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturverz. S. 391 - 404 Enth. 19 Beitr |
| ISBN: | 3-8350-0354-2 ; 978-3-8350-0354-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014012741