F&E, Marketing und Unternehmenserfolg : Wechselwirkung zwischen Produktqualität und intangible Assets
Year of publication: |
2005
|
---|---|
Authors: | Kreis, Henning ; Temme, Dirk ; Hildebrandt, Lutz |
Published in: |
Immaterielle Vermögenswerte : Handbuch der intangible Assets. - Berlin : Schmidt, ISBN 3-503-09075-4. - 2005, p. 499-514
|
Subject: | Produktqualität | Product quality | Rentabilität | Profitability | Forschung | Research | Marketing | Erfolgsfaktor | Success factor | Schätzung | Estimation | Welt | World |
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