F: INFORMATION COMMERCE & TECHNOLOGY - The success of marketing management support systems Fd:140
| Year of publication: |
2000
|
|---|---|
| Authors: | Wierenga, Berend ; Bruggen, Gerrit H.Van ; Staelin, Richard |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 40.2000, 6, p. 687-690
|