Fables, fashions, and facts about advertising : a study of 28 enduring myths
John Philip Jones
| Year of publication: |
c2004 ; Online-Ausg.
|
|---|---|
| Authors: | Jones, John Philip |
| Publisher: |
Thousand Oaks, Calif : SAGE |
| Subject: | Mode | Fashion | Werbung | Advertising | Werbewirkung | Advertising effects |
| Description of contents: |
Helping students recognise the forest despite the trees, this text is completely current on the latest trends in advertising which has changed dramatically during the last decade
|
Online Resource
| Extent: | Online Ressource (xvii, 310 p.) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Helping students recognise the forest despite the trees, this text is completely current on the latest trends in advertising which has changed dramatically during the last decade Includes bibliographical references and index |
| ISBN: | 978-1-4522-0461-1 ; 978-1-4522-0461-1 ; 978-0-7619-2799-0 ; 978-0-7619-2799-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013207872