Face presence and gaze direction in print advertisements : how they influence consumer responses : an eye-tracking study
Year of publication: |
December 2018
|
---|---|
Authors: | Adil, Safaa ; Lacoste-Badie, Sophie ; Droulers, Olivier |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 58.2018, 4, p. 443-455
|
Subject: | Konsumentenverhalten | Consumer behaviour | Printwerbung | Print advertising | Werbung | Advertising | Werbewirkung | Advertising effects |
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