Facebook : a business perspective on the power of intelligent networking and social media
Year of publication: |
2013
|
---|---|
Authors: | Gershon, Richard A. |
Published in: |
Handbook of social media management : value chain and business models in changing media markets. - Heidelberg [u.a.] : Springer, ISBN 3-642-28896-0. - 2013, p. 375-389
|
Subject: | Facebook, Inc. | Social Web | Social web | Geschäftsmodell | Business model | Unternehmenserfolg | Firm performance |
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