Facebook experience is different : an empirical study in Indian context
Year of publication: |
[2016]
|
---|---|
Authors: | Duhan, Punita ; Anurag Singh |
Published in: |
Capturing, analyzing, and managing word-of-mouth in the digital marketplace. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-9449-1. - 2016, p. 188-212
|
Subject: | Social Web | Social web | Kundenanalyse | Customer analysis | Markentreue | Brand loyalty | Marktforschung | Market research | Indien | India |
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