Faces of the needy : the portrayal of destitute children in the fundraising campaigns of NGOs in India
Year of publication: |
February 2016
|
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Authors: | Bhati, Abhishek ; Eikenberry, Angela M. |
Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 21.2016, 1, p. 31-42
|
Subject: | Fundraising | Marketingmanagement | Marketing management | Kinderarmut | Child poverty | Nonprofit-Marketing | Nonprofit marketing | Indien | India |
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