Facilitating and rewarding creativity during new product development
James E. Burroughs, Darren W. Dahl, C. Page Moreau, Amitava Chattopadhyay, & Gerald J. Gorn
| Year of publication: |
2011
|
|---|---|
| Authors: | Burroughs, James E. ; Dahl, Darren W. ; Moreau, C. Page ; Chattopadhyay, Amitava ; Gorn, Gerald J. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 4, p. 53-67
|
| Subject: | Produktentwicklung | New product development | Kreativität | Creativity | Leistungsanreiz | Performance incentive | Leistungsmotivation | Work motivation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009270912