Factores determinantes del nivel de compromiso medioambiental

Due to the significant pressures that hotels exert on the environment and the lack of regulation and research about it, it is necessary to provide solutions for this matter as soon as possible. That is the reason why this paper analyzes corporate environmental commitment of European listed hotels, with the use of a content analysis methodology and by identifying the determinants of environmentally responsible actions. The purpose is to contribute to building a framework to measure the advances in sustainable tourism. Furthermore, it contributes to the “commercial argument” by means of the study of the relationship between return on investment and environmental performance. The results show that most of the hotels analyzed do not have an environmental protection policy and that the size, accounting practice and type of financial information disclosure (consolidated or unconsolidated data), influence that commitment. In addition, a higher return on investment is one of the advantages of voluntary environmental commitment.