Factores inductores de un comportamiento medioambientalmente sostenible: el caso de las cooperativas oleícolas giennenses

In recent years the increasing demands imposed by legislation have led to growing concern about the environment and sustainable development. However, in some companies this concern goes no further than abiding by the law. Others, in contrast, have found a source of competitive advantage in environmental protection. The motivation behind the development of environmentally sustainable behaviour in these different types of companies differs greatly. We analyse the situation of cooperatives in the olive oil sector in Jaén to see whether they are developing a reactive or proactive attitude towards sustainable development, bearing in mind the primary factors that lead them to implement more environmentally sustainable activities and behaviour. We also examine whether similar behaviour is found throughout the sector, or whether some groups are more advanced than others in terms of environmental sustainability.