Factories or theatres? : the future of service
Enzo Baglieri
| Year of publication: |
2014
|
|---|---|
| Authors: | Baglieri, Enzo |
| Published in: |
Managing consumer services : factory or theater?. - Cham : Springer, ISBN 978-3-319-04288-6. - 2014, p. 1-24
|
| Subject: | Dienstleistung | Services | Prozessmanagement | Business process management | Dienstleistungsmanagement | Service management | Dienstleistungsmarketing | Services marketing | Service-Dominant Logic | Service-dominant logic | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010478160