Factors affecting behavioral intention to adopt 3G mobile value-added services in India
Year of publication: |
2014
|
---|---|
Authors: | Kumra, Rajeev ; Malik, Anjali ; Sikri, Deepak |
Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 11.2014, 4, p. 354-383
|
Subject: | UTAUT | unified theory of acceptance and use of technology | technology acceptance | experiential motives | 3G MVASs | third-generation mobile value-added services | electronic business | India | Indien | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Mobiltelefon | Mobile phone | Innovationsdiffusion | Innovation diffusion | Mobile Anwendung | Mobile application | Electronic Commerce | E-commerce |
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