Factors Affecting Consumer Choice of Mobile Phones:
Year of publication: |
2005
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Authors: | Karjaluoto, Heikki ; Karvonen, Jari ; Kesti, Manne ; Koivumaki, Timo ; Manninen, Marjukka ; Pakola, Jukka ; Ristola, Annu ; Salo, Jari |
Published in: |
Journal of euro-marketing. - Hummelstown, Pa. : IMDA Press, ISSN 1049-6483, ZDB-ID 11091824. - Vol. 14.2005, 3, p. 59-82
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Saved in:
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