Factors affecting customer loyalty of using Internet banking in Malaysia
Beh Yin Yee and T.M. Faziharudean (Faculty of Business and Accountancy, University of Malaya, Kuala Lumpur, Malaysia)
Year of publication: |
[2016]
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Authors: | Beh Yin Yee ; Tengku Mohd Faziharudean |
Published in: |
Issues in Islamic banking. - London : Auris Reference, ISBN 978-1-78154-783-0. - 2016, p. 211-236
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Subject: | Konsumentenverhalten | Consumer behaviour | Malaysia | Electronic Banking | Electronic banking | Beziehungsmarketing | Relationship marketing |
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