Factors affecting eco-friendly purchase intention: subjective norms and ecological consciousness as moderators
Year of publication: |
2022
|
---|---|
Authors: | Harjadi, Dikdik ; Gunardi, Ardi |
Published in: |
Cogent Business & Management. - ISSN 2331-1975. - Vol. 9.2022, 1, p. 1-16
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | altruistic value | eco-friendly purchase intention | ecological consciousness | egoistic value | perceived consumer effectiveness | subjective norms |
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