Factors affecting firm value changes following foreign brand acquisitions : conceptualization and propositional development
Year of publication: |
June 2017
|
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Authors: | Oh, Han-Mo |
Published in: |
Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 1738-8112, ZDB-ID 2920574-8. - Vol. 13.2017, 3, p. 237-248
|
Subject: | Acquisitions | Firm Value | Foreign Brand | International Firms | Marketing | Übernahme | Takeover | Unternehmenswert | Firm value | Multinationales Unternehmen | Transnational corporation | Markenführung | Brand management |
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