Factors Affecting Internet Advertising Adoption in Ad Agencies
Year of publication: |
2017
|
---|---|
Authors: | Hasanabad, Hamideh Mokhtari ; Abtahi, Masumeh Sadat ; Behboudi, Leila |
Published in: |
International Journal of Innovation in the Digital Economy (IJIDE). - IGI Global, ISSN 1947-8313, ZDB-ID 2586932-2. - Vol. 8.2017, 4 (01.10.), p. 18-29
|
Publisher: |
IGI Global |
Subject: | Advertising Agencies | E-Commerce Readiness | Internet Adoption | Online Advertising |
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