Factors affecting new product forecasting accuracy in new firms : William B. Gartner, and Robert J. Thomas, 1993, Journal of Productive Innovation Management, 10, 35-52
| Year of publication: |
1996
|
|---|---|
| Authors: | Armstrong, J. Scott |
| Published in: |
International Journal of Forecasting. - Elsevier, ISSN 0169-2070. - Vol. 12.1996, 2, p. 321-322
|
| Publisher: |
Elsevier |