Factors affecting the adoption of an electronic word of mouth message : a meta-analysis
Year of publication: |
2019
|
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Authors: | Qahri-Saremi, Hamed ; Montazemi, Ali Reza |
Published in: |
Journal of management information systems : JMIS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-928X, ZDB-ID 2033010-8. - Vol. 36.2019, 3, p. 969-1001
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Subject: | electronic word of mouth | meta-analysis | online reviews | additive effect | attenuated effect | bias effect | eWoM message adoption | Heuristic-Systematic Model | message helpfulness | Structural Equation Modeling | TSSEM | Virales Marketing | Viral marketing | Meta-Analyse | Meta-analysis | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Werbewirkung | Advertising effects |
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