Factors affecting the adoption of cloud-based CRM in small and medium enterprises
Year of publication: |
2022
|
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Authors: | Forootani, Sara ; Abdolvand, Neda ; Harandi, Saeedeh Rajaee |
Published in: |
International journal of services technology and management : IJSTM. - Geneva : Inderscience Enterprises Ltd., ISSN 1741-525X, ZDB-ID 2048156-1. - Vol. 28.2022, 1/2, p. 120-140
|
Subject: | customer relationship management | CRM | cloud computing | cloud-based CRM | technology acceptance model | TAM | technology-organisation-environment | TOE | KMU | SME | Beziehungsmarketing | Relationship marketing | Cloud Computing | Cloud computing | Innovationsakzeptanz | Innovation adoption |
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