Factors affecting the choice of banks : do bank's interest rate, employee image and brand matter?
Year of publication: |
2021
|
---|---|
Authors: | Le Kieu Oanh Dao ; Loc Huynh Huu ; Nguyen Van Chien ; Hang Le Thi Thuy ; Do Thi Tuyet |
Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 8.2021, 1, p. 457-470
|
Subject: | Customer Policy | Employee | Consumer Behaviour | Relatives | Brand | Marketing Promotion | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Bank | Markenführung | Brand management | Zins | Interest rate |
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