Factors affecting the use of market research information : a path analysis
Rohit Deshpande and Gerald Zaltman
| Year of publication: |
1982
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|---|---|
| Authors: | Deshpande, Rohit ; Zaltman, Gerald |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 19.1982, 1, p. 14-31
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| Subject: | Marktforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002068560