Factors affecting third-generation mobile services : applying the purchase intention model
Year of publication: |
2015
|
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Authors: | Lin, Tung-Ching ; Wu, Sheng ; Wang, Kuei-Ing ; Tsai, Meng-Chun |
Published in: |
Journal of organizational computing and electronic commerce. - Norwood, NJ : Ablex Publ., ISSN 1091-9392, ZDB-ID 1331391-5. - Vol. 25.2015, 1, p. 47-75
|
Subject: | purchase intention model | 3G mobile services | network effects | perceived enjoyment | perceived overperformance | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Dienstleistungsqualität | Service quality | Mobile Business | Mobile business | Kundenzufriedenheit | Customer satisfaction |
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