Factors affecting young adults' willingness to try novel health-enhancing nature-based products
Year of publication: |
2021
|
---|---|
Authors: | Puhakka, Riikka ; Haskins, Alexis H. ; Jauho, Mikko ; Grönroos, Mira ; Sinkkonen, Aki |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 33.2021, 5, p. 595-612
|
Subject: | Consumer behavior | functional products | health | nature-based solutions | well-being | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay |
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