Factors affecting YouTube influencer marketing credibility : a heuristic-systematic model
Year of publication: |
2018
|
---|---|
Authors: | Xiao, Min ; Wang, Rang ; Chan-Olmsted, Sylvia M. |
Published in: |
Journal of media business studies. - Abingdon : Taylor & Francis, ISSN 1652-2354, ZDB-ID 2207915-4. - Vol. 15.2018, 3, p. 188-213
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Subject: | Heuristic-Systematic Model | Information Credibility | Source Credibility | YouTube Influencers | Influencer Marketing | Social media | Social Web | Social web | Glaubwürdigkeit | Credibility | Online-Marketing | Internet marketing | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
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