Factors enabling pervasiveness of belief and ethics-based marketing practice : an interpretive structural modeling approach
Farhan Mustafa and Vinay Sharma
| Year of publication: |
2023
|
|---|---|
| Authors: | Mustafa, Farhan ; Sharma, Vinay |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 14.2023, 10, p. 2429-2449
|
| Subject: | Belief | Faith of stakeholders | ISM | Market pervasiveness | Marketing practices | Morality and ethics | Stakeholder | Ethik | Ethics | Unternehmensethik | Business ethics | Marketing | Wirtschaftsethik | Economic ethics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-11-2021-0362 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014428658