Factors impacting behavioural intentions to adopt the electronic marketplace : findings from small businesses in India
Year of publication: |
2022
|
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Authors: | Misra, Richa ; Mahajan, Renuka ; Singh, Nidhi ; Khorana, Sangeeta ; Rana, Nripendra P. |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 32.2022, 3, p. 1639-1660
|
Subject: | Electronic marketplace | Perceived vulnerability | Protection motivation theory | Self-efficacy | UTAUT | Indien | India | Electronic Commerce | E-commerce | KMU | SME | Online-Handel | Online retailing |
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