Factors Impacting the Adoption and Effectiveness of the World Wide Web in Marketing
Year of publication: |
2002
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Authors: | Lynn, Gary S. ; Lipp, Sharon M. ; Akgün, Ali E. ; Cortez, Alexander |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 31.2002, 1, p. 35-50
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