Factors influencing actual usage of fitness tracking devices : empirical evidence from the UTAUT model
Year of publication: |
2023
|
---|---|
Authors: | Mishra, Anubha ; Baker-Eveleth, Lori ; Gala, Prachi ; Stachofsky, Julia |
Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 40.2023, 1, p. 19-38
|
Subject: | actual usage | data accuracy | Fitness tracking devices | privacy | quantified self | social influence | UTAUT |
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