Factors influencing bike purchase decisions : a study of consumers in Bangladesh
Year of publication: |
January-March 2018
|
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Authors: | Ashaduzzaman, Md. ; Hoque, Imranul ; Mahbub, Farzana |
Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 25.2018, 1, p. 129-149
|
Subject: | Bangladesh | Bike1 | Brand | Homogeneity | Purchase Decision | Bangladesch | Kaufentscheidung | Purchase decision | Konsumentenverhalten | Consumer behaviour | Markenartikel | Markenführung | Brand management | Markenimage | Brand image |
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