Factors Influencing Brand Launch in a Global Marketplace
Year of publication: |
2007
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Authors: | Yeniyurt, Sengun ; Townsend, Janelld ; Talay, Mehmetberk |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 24.2007, 5, p. 471-485
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