Factors influencing consumer purchase intention in Pakistan
Ayesha Sattar, Ifra Khalid, and Asif Awan
| Year of publication: |
2023
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|---|---|
| Authors: | Sattar, Ayesha ; Khalid, Ifra ; Awan, Asif |
| Published in: |
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021. - Cham : Springer International Publishing, ISBN 978-3-031-18663-9. - 2023, p. 227-237
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| Subject: | Advertisement | Brand awareness | Celebrity endorsement | Purchase intention | Social media | Pakistan | Werbewirkung | Advertising effects | Social Web | Social web | Celebrity-Werbung | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-18663-9_14 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013541988