Factors Influencing Consumers’ Preference for Private Label Brands (PLBs) of Organized Retail in South Rajasthan - An Empirical Study
Year of publication: |
2017
|
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Authors: | Vyas, Rahul |
Other Persons: | Nalwaya, Nidhi (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Handelsmarke | Store brand | Markenführung | Brand management | Markenimage | Brand image |
Extent: | 1 Online-Ressource (10 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 10, 2014 erstellt |
Other identifiers: | 10.2139/ssrn.2998933 [DOI] |
Classification: | M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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