Factors influencing consumers' purchase intentions towards made-to-order tea drinks in China
Zixuan Ricky Wang, Rob Kim Marjerison
| Year of publication: |
2019
|
|---|---|
| Authors: | Wang, Zixuan Ricky ; Marjerison, Rob Kim |
| Published in: |
International journal of food and beverage manufacturing and business models : an official publication of the Information Resources Management Association. - Hershey, PA : IGI Publishing, ISSN 2379-7509, ZDB-ID 2852917-0. - Vol. 4.2019, 2, p. 29-52
|
| Subject: | Chinese Consumer Behavior | Consumer Beverage | Health Concern | Logit Regression Model | Made-to-Order Tea Drink | Marketing Strategy | Purchase Intentions | Social Network | China | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJFBMBM.2019070103 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012117705