Factors influencing customer choice in selection of banks in Kuwait
Year of publication: |
2018
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Authors: | AlNajem, Mohamad N. |
Published in: |
Quality management journal : QMJ. - London : Taylor & Francis Group, ISSN 1068-6967, ZDB-ID 1227108-1. - Vol. 25.2018, 3, p. 142-153
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Subject: | customer loyalty | customer satisfaction | measurement of customer satisfaction | service quality | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kuwait | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Privatkundengeschäft | Personal banking | Bank |
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