Factors influencing customer experience management and customer experience value
Year of publication: |
December 2010
|
---|---|
Authors: | Sirin Akaraputipun ; Somkiat Eiamkanchanalai |
Published in: |
Selected papers July 2010 Business & Economics Society International Conference ; Volume 2, issue 2. - Worcester, MA, USA : B&ESI, Business & Economics Society International. - 2010, p. 211-225
|
Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenbindung | Customer retention |
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